Soteria Students 2025
For Soteria Students’ 2025 theme, Made to Multiply, the goal was to help students grasp what it means to replicate the work of Christ in their own lives and in the lives of others—through discipleship, leadership, and service. The design needed to be bold, memorable, and rooted in that core idea of multiplication.
Year
2025
Scope
Crtv Dir / Branding / Merch
Made to Multiply. Built to Replicate.
Drawing from 2 Timothy 2:1–2, the concept visualizes multiplication through a mark that’s both mathematical and symbolic. The two “X” shapes serve as the centerpiece—representing both the idea of multiplication and the people who replicate Christ’s work. The repetition of the “X” captures the process of discipleship: one life shaping another. In the wordmark, MADE sits above the two X’s in an exponent position, emphasizing the idea that we are made not just to exist, but to expand—faith that multiplies. The hand-drawn, rounded letterforms give the logo warmth and approachability, while the overlapping outlines create motion and energy, mirroring growth and reproduction. The brand extends across apparel, slides, and signage, using a strong black-and-orange palette to keep it modern and high-impact. Each piece feels wearable and bold—designed to connect with students and spark curiosity about what it means to live a multiplying life.
